Today’s guest blog post is brought to you by author and public relations contact for writers PJ Nunn.
Things Every Author Should Know
Effective communication in whatever form involves a two-way exchange of information. Words are only effective when comprehension is involved. So writing and promotion are most effective when you know your audience. Research and feedback matter.
A writer who never reads what someone else writes is like a chef who never eats what someone else cooks. Where’s the point of comparison that challenges you to grow and improve?
If you only write when the muse strikes, isn’t that similar to only eating when you want to eat? And if that’s true, is it possible the end results are similar? Either scrawny and weak or overfed and out of shape? Knowledge and discipline, when consistently applied, can change anything for the better.
Much of the chatter on internet social media, even in writing groups, is repetitive parroting and often incorrect or incomplete. Take time to know the source and do due diligence before accepting advice – however popular it might be – and implementing it.
It’s unlikely that any publisher will ever do more to promote your books than you will.
No author is spontaneously clever all the time. Trust me, even with practice some never get there.
There are more people on the internet who are aware of what you say and do than you know. Be careful what discussions you take part in and what you allow your name to be associated with.
A single drop of water falling on a rock soon evaporates and leaves no trace. The same is true for several drops in a short period of time. But the subtle, consistent dripping of drops over an extended period of time begins to make a mark that becomes permanent. Think of effective book promotion like that. Don’t go for the flash in the pan that won’t be remembered, but the slow-and-steady effort that etches your name in the minds of those who see it often enough.
I love the way you put that. Thank you, PJ.
As with most things, PJ Nunn’s career started out as something else entirely. She started out in retail then moved to property management. That led to teaching high school, then serving as a counselor and liaison to the local police youth services division. She also spent five years as chairperson of the Coryell County Child Welfare Board and spent years counseling abuse victims and serving law enforcement as a trauma counselor and consultant (something she still does today). When she moved to Dallas, a family illness caused her to leave a job teaching psychology at Dallas County Community College District to become a freelance writer, but found that a few favors she was doing for friends—writing press releases and setting up book signings—was better suited to her talents and her drives.
In 1998, she founded BreakThrough Promotions, now a national public relations firm helping authors, mostly of mystery novels, publicize themselves and their work. The business is thriving and PJ is excited about the release of her first novel, Angel Killer. PJ lives with her husband some of their five children near Dallas, TX.
You can find out more about PJ via:
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