M J Moores’ advice on getting your book into stores (part 1)…
Publicity Tip #60
Whether you’re self-published or with a small traditional publisher, your book is likely not being stocked in the local bookstore. Why? With limited shelf space many bookstores only carry books from the big guys. Here are a few things to keep in mind when dealing with bookstores get your share of the shelf space:
Know what you’re getting into
Know who to contact
Know how to make the approach
Know how to make sales
Know when to press your luck
The first thing to consider is why you want to have your book in one or more book stores. The answer to that is usually, “I want to reach the local market.” And why do you want to reach the local market… to make more sales. Now, if making sales equates to making money you need to sit down and do some important math.
Yes, math.
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Morgen 'with an E' Bailey 