Today’s book review of a writing guide is brought to you by yours truly, Morgen Bailey. If you’d like your book reviewed or to send me a book review of another author’s book, see book-reviews for the guidelines. Other options listed on opportunities-on-this-blog.
Market and Sell Books by Richmond Pickering
Synopsis: Who says you can’t sell ice to Eskimos? Writing a book is just the beginning of the story to becoming a successful author… but why struggle when you can watch book sales rise with this complete marketing course under one cover, giving essential strategies for generating sales? Social media and the Internet have brought a new dimension to book promotion and its use can mean the difference between success and failure. In this comprehensive guide giving 360-degree coverage of book marketing, you will learn how to:
- avoid the common pitfalls using easy and affordable techniques.
- use the most popular sites to build your author platform
- plan an effective marketing campaign
- use online techniques in combination with the best traditional marketing methods
Discover what stops books selling with this vital tool for any author serious about marketing both novels and non-fiction books. And with advanced tips for the expert, this comprehensive road map will help you navigate the landscapes – or landmines – of marketing! Packed with useful information for any determined author, this guide takes away the mystery of marketing. All you need to know, and more…
This guide is available via http://richmondpickering.com/market-and-sell-books, http://www.amazon.co.uk/Market-Sell-Books-My-Guide-ebook/dp/B00JF98H9I and http://www.amazon.com/Market-Sell-Books-My-Guide-ebook/dp/B00JF98H9I.
Review (of the eBook using Mrs Kindle’s text-to-speech function)
After a sweet dedication (‘To all writers who want their books to be read.’), then contents page, there’s a friendly foreword which says that marketing your book effectively can help you to: achieve fame, become recognised as an expert, earn an income, learn new skills, help people improve their lives, bring pleasure to people’s lives through your stories… and more. Sounds good to me.
We’re told that it’s never too early to start marketing (although I’d recommend having the book available when you do so because most people won’t remember to go looking when you do have it ready) and recommended ways include blogging (absolutely!) and writing articles and short stories, and of course social media plays a big part.
This book is split into ten chapters:
- Marketer’s Mindset
- Using Social Media to Market your Book
- LinkedIn, YouTube and Pinterest
- Blogging and Articles
- Other Marketing Techniques and Tools
- Distribution Outlets
- Organisation and Planning (followed by a Glossary of Terms)
While I won’t tell you the contents of all these (or you’d not go and buy the book), I’ll tell you my favourite (and least favourite) parts.
Firstly, we’re advised to think about our target market and the construction of our book before we do any marketing. This is especially useful for beginners and a reminder for those who have been through the process already. Example blurbs / strap lines of well-known books were helpful although I did feel the fairly frequent mention of other books in the Richmond Pickering series somewhat of a ‘soft sell’ but this is a marketing book so the golden opportunity to point the reader that way.
Each chapter starts with a relevant quote which gave us something to ponder as we read on.
During the social media sections, there are step-by-step guides in setting up profiles, pages etc, together with the history of the sites which may not have been of interest to everyone but these can be skipped over to get to the relevant advice (how to, what to avoid etc).
The websites chapter is an equally in-depth section which explains terminology and provides a step-by-step how to. Similarly the advice given on blogging and articles is comprehensive and informative, even touching on libel, copyright etc.
Particularly useful are the ‘Marketing Basics’ in the eighth chapter, ‘Other Marketing Techniques and Tools’, and if you’re already au fait with social media then you could start with this chapter (which can also help with your confidence), read to the end (chapters nine and ten are great) then start back at the beginning. That’s the great thing about non-fiction, you can dip.
The most useful part for me would have been setting up an automated welcome direct message (DM) on Twitter, a facility I didn’t know existed (but then I don’t have a Social Oopmh account). When searching on Google, I found that it is automated DMing is “actively discouraged”, which is a shame. I already use Tweet Deck which is a brilliant tool and this book lists others which could be equally so.
Occasionally the book goes off at a tangent (coaching tips including talking about the gastric functions of dogs) and at times somewhat technical (which could overwhelm beginners), repetitive (where a tip is mentioned during the chapter then mentioned again in the summary – for me, the chapters aren’t so long that this is needed), and focused on non-fiction which novelists can skip over, but generally it was very useful and interesting.
Rating: 4 out of 5
Based in Northamptonshire, England, Morgen Bailey (“Morgen with an E”) is a prolific blogger, podcaster, editor / critiquer, Chair of NWG (which runs the annual H.E. Bates Short Story Competition), Head Judge for the NLG Flash Fiction Competition and creative writing tutor for her local county council. She is also a freelance author of numerous ‘dark and light’ short stories, novels, articles, and very occasional dabbler of poetry. Like her, her blog, https://morgenbailey.wordpress.com, is consumed by all things literary. She is also active on Twitter, Facebook along with many others (listed on her blog’s Contact page). She also recently created five online writing groups and an interview-only blog.
Her debut novel is the chick lit eBook The Serial Dater’s Shopping List ($0.99 / £0.77) and she has six others (mostly crime) in the works. She also has eight collections of short stories available (also $0.99 / £0.77 each) – detailed on https://morgenbailey.wordpress.com/books-mine/short-stories.
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If you would like to send me a book review of another author’s books or like your book reviewed (short stories, contemporary crime / women’s novels or writing guides), see book-reviews for the guidelines. Other options listed on opportunities-on-this-blog. And I post writing exercises every weekday on four online writing groups.