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Plain Jane 231015: The power of reviewers

30 Oct

I’d never pay for a review but we authors do need them…

Jane Wenham-Jones

Plain Jane 231015Intriguing news from giant online seller Amazon, who are planning to sue 1,100 “fake” reviewers in a bid to claim damages for their “manipulation and deception” of customers.

While I am all for paid-for feedback being clamped down on, I am more stunned that a few fictitious paragraphs of praise can have such a wide-reaching effect. In an undercover investigation by the Sunday Times, a book was propelled into the Amazon bestseller lists via £56 worth of bought-in approbation.

Are we all such sheep and where on earth were the trolls when we needed them? Reviews can be interesting – particularly when by journalists or “experts” we respect – but surely we need to remember that now everyone’s a critic it is best to take all views, both favourable and otherwise, with a pinch of salt and a mind on possible agendas.

If 453 members of Trip Advisor say the…

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Posted by on October 30, 2015 in writing

 

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