Very sensible advice to us self-publishers…
Oh, we’ve come a long way from What Makes People Buy Self-Published Books last week, ladies and gentlesirs!
Brace yourselves now, as we enter the dark side of book marketing: the things which make you REFUSE to buy self-published books.
And we’ve all experienced this to some degree. Self-publishing often gets a very bad rap. If people avoided some of the behaviour which follows, the industry can only benefit.
Cobbled together from the feedback from you, the nice people who comment, I now have a list of what’s most likely to make sure you will never buy a book from a certain author, let alone read one.
These fall loosely into 3 categories:
1. Pushy Marketing Tactics
2. Bad Book Design
3. The Writing Itself
These categories also come in the order which they would turn readers off a book. Even if a book didn’t fall at the first hurdle, it…
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