Dealing with Bookstores 101 – Pt. 2

and part 2…

Publicity Tip #61

Whether you’re self-published or with a small traditional publisher, your book is likely not being stocked in the local bookstore. Why? With limited shelf space many bookstores only carry books from the big guys. Here are a few things to keep in mind when dealing with bookstores get your share of the shelf space:

Know what you’re getting into

Know who to contact

Know how to make the approach

Know how to make sales

Know when to press your luck

So you’ve decided to make the plunge and get your book into a bookstore – congratulations! Now comes the hard part… Reaching out to the right person.

If you’re looking at getting your book into one of the big-name box bookstores then there’s two ways to go about this:

Walk into the store closest to you and ask to speak with the manager on duty.

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