Today’s book review of a writing guide is brought to you by yours truly, Morgen Bailey. If you’d like your book reviewed or to send me a book review of another author’s book, see book-reviews for the guidelines. Other options listed on opportunities-on-this-blog.
Market and Sell Books by Richmond Pickering
Synopsis: Who says you can’t sell ice to Eskimos? Writing a book is just the beginning of the story to becoming a successful author… but why struggle when you can watch book sales rise with this complete marketing course under one cover, giving essential strategies for generating sales? Social media and the Internet have brought a new dimension to book promotion and its use can mean the difference between success and failure. In this comprehensive guide giving 360-degree coverage of book marketing, you will learn how to:
- avoid the common pitfalls using easy and affordable techniques.
- use the most popular sites to build your author platform
- plan an effective marketing campaign
- use online techniques in combination with the best traditional marketing methods
Discover what stops books selling with this vital tool for any author serious about marketing both novels and non-fiction books. And with advanced tips for the expert, this comprehensive road map will help you navigate the landscapes – or landmines – of marketing! Packed with useful information for any determined author, this guide takes away the mystery of marketing. All you need to know, and more…
This guide is available via http://richmondpickering.com/market-and-sell-books, http://www.amazon.co.uk/Market-Sell-Books-My-Guide-ebook/dp/B00JF98H9I and http://www.amazon.com/Market-Sell-Books-My-Guide-ebook/dp/B00JF98H9I.
Review (of the eBook using Mrs Kindle’s text-to-speech function)
After a sweet dedication (‘To all writers who want their books to be read.’), then contents page, there’s a friendly foreword which says that marketing your book effectively can help you to: achieve fame, become recognised as an expert, earn an income, learn new skills, help people improve their lives, bring pleasure to people’s lives through your stories… and more. Sounds good to me.
We’re told that it’s never too early to start marketing (although I’d recommend having the book available when you do so because most people won’t remember to go looking when you do have it ready) and recommended ways include blogging (absolutely!) and writing articles and short stories, and of course social media plays a big part.
This book is split into ten chapters:
- Marketer’s Mindset
- Using Social Media to Market your Book
- LinkedIn, YouTube and Pinterest
- Blogging and Articles
- Other Marketing Techniques and Tools
- Distribution Outlets
- Organisation and Planning (followed by a Glossary of Terms)
While I won’t tell you the contents of all these (or you’d not go and buy the book), I’ll tell you my favourite (and least favourite) parts.